What Reporting Results Mean
The Reporting default view will show each
release's ID, Title, Artist, Label, Owner and reporting data. Reporting results are updated every 2 hours.
The
reporting columns have specific meaning defined below.
First Available Date | The date the release first became available to recipients. |
Last Activity | The date and time the recipient last interacted with the release from the promotional email or on the Play MPE® Player.
|
Streams | The number of times the release was streamed by a recipient from the Play MPE® Player. |
Downloads | The number of times a track was downloaded by a recipient from our Play MPE® Player. If the release is a multi-track
release and it was packaged as a .zip, all tracks are defined as being
downloaded once each. |
Email Opens | The number of times that a recipient opened and viewed your release email notification. These are unique events, so if the same person opens it several times, it only counts the first time. |
Email Clicks | The number of times a recipient selects the "Get It Now" button within the release email notification. Clicks on additional links will be tracked in the future. |
Unique Contacts | The total number of recipients that your release was sent to. |
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