Choosing an Impact Date

Choosing an Impact Date

Impact Date (also known as Add Date) refers to the specific date that a label, artist, promoter, or similar entity wishes for radio stations to add a new release—typically a single—to their playlists for radio airplay.

This date is crucial for coordinating promotional efforts and ensuring that the release receives optimal exposure when it debuts.

The Impact Date is typically the same as your release date, although it can also be before or after depending on the release.

If you have any further questions about Impact Date or its significance, feel free to ask!


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